Let me ask you a question, Is the customer always right?
Prospects vs. Customers
Most businesses pay too much money to attract new prospects, but very little money to retain their customers.
They value prospects, but not customers. Marketers love the idea of chasing prospects, but not retaining customers. As a matter of fact, as soon as you become a...
Finding your niche
I got a phone call from a business owner who is trying to identify his niche. He hired a consultant, but nothing worked. He asked for my advice.
What problem does your product solve?
Silence. No answer. I repeated the question. No answer.
If you can not...