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Your Customer Can't Be Everyone

marketing Nov 02, 2020
How big should your business be to make a good living? How many customers should you have before you can quit your full-time job?
 
For centuries, entrepreneurs wanted to create something that could be sold to the maximum number of people. This kind of thinking is outdated because no one...
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Google Won't Like This Post

marketing Oct 12, 2020

According to Google algorithm, I should not stop writing this post until I reach 1500–2500 words, but I won’t waste your time or energy reading words that were meant to trick the algorithm but not add value to your life.

Google algorithm destroyed creativity because people stopped...

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7 Steps to Talk to any Stranger

marketing Oct 10, 2020
Is there anything more interesting than sitting down with a 90-year-old man asking him about life and business?


15 years ago, I visited a Masonic Retirement Center during lunch, and I noticed an old man eating alone. His name was James. He was hunched down in his chair, leaning closer to the...

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5 Simple Steps To Build Your Business

marketing Oct 03, 2020

 

Starbucks sells coffee and offers people a third place to drink their coffee peacefully. They have 15,000 stores around the country and another 15,000 around the world. They sell coffee better than anyone else.

Can anyone compete with them?

Pax and Benefica is another coffee shop that...

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8 Steps to Start Your Own Business

marketing Sep 23, 2020

Investing your time and money writing a detailed business plan is a waste of time. A business plan is a guess at best. There is nothing wrong with dreaming and guessing what is going to happen 5 years from today, just do not build your business on shaky grounds, on a predication.

Banks ask for...

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No One is One Funnel Away

marketing Sep 22, 2020

No One is One Funnel Away

Marketing is the act of telling stories about your products.

Selling is a part of your marketing strategy, but it can not be the only part.

To be a successful marketer, you have to get personal and perform two essential functions:

1. Solve your ideal client's main...

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5 Steps To Create Loyal Customers

marketing Sep 21, 2020

5 Steps To Create Loyal Customers 

Most likely what brands are trying to sell you and what you need is not the same thing. Most brands do not know that because they do not listen to end-users. I once worked for a restaurant chain, and the chief operating officer who lives in...

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Three Models for Quick Lead Qualification

marketing sales Sep 17, 2020
  • Three Models for Quick Lead Qualification

The ultimate lead qualification guide 

On our Inner Circle calls, we keep talking about the four things that keep small businesses from growing.

Lead generation is the number one reason small businesses do not grow. However, most people fail...

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What happened when a fashion company stopped focusing on social media marketing?

marketing Sep 15, 2020

What happened when a fashion company stopped focusing on social media marketing? They increased their sales by 40%

Frances Valentine is an apparel brand co-founded by the late Kate Spade, Andy Spade, and Elyce Arons. 

Arons, the acting CEO, was thinking about an innovative way to...

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Metrics Gone Wrong

leadership marketing Sep 14, 2020

Metrics Gone Wrong

Measure the wrong things and get to the wrong results

People measure the things that are easy to measure, and not the things that make the most difference. It is tempting to measure data that is easy to capture.

Before you measure anything, ask, “Is it...

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