Let me ask you a question, Is the customer always right? 

•  If the customer is wrong. Is she your customer?
• If the customer is a jerk, do you want him to be your customer?
• If the customer is costing you money, is she worth it?
• If the customer demanding too much of your time, is he the...

Prospects vs. Customers

Most businesses pay too much money to attract new prospects, but very little money to retain their customers.

They value prospects, but not customers. Marketers love the idea of chasing prospects, but not retaining customers. As a matter of fact, as soon as you become a...

Finding your niche 
I got a phone call from a business owner who is trying to identify his niche. He hired a consultant, but nothing worked. He asked for my advice.

My answer:
What problem does your product solve? 

Silence. No answer. I repeated the question. No answer. 

If you can not...