The ultimate lead qualification guide
On our Inner Circle calls, we keep talking about the four things that keep small businesses from growing.
Lead generation is the number one reason small businesses do not grow. However, most people fail...
Three Models for Quick Lead Qualification
Sep 17, 2020
- Three Models for Quick Lead Qualification
What happened when a fashion company stopped focusing on social media marketing?
Sep 15, 2020
What happened when a fashion company stopped focusing on social media marketing? They increased their sales by 40%
Frances Valentine is an apparel brand co-founded by the late Kate Spade, Andy Spade, and Elyce Arons.
Arons, the acting CEO, was thinking about an innovative way to...
Metrics Gone Wrong
Sep 14, 2020
Metrics Gone Wrong
Measure the wrong things and get to the wrong results
People measure the things that are easy to measure, and not the things that make the most difference. It is tempting to measure data that is easy to capture.
Before you measure anything, ask, “Is it...
This is The Most Ignored Aspect of Marketing
Sep 11, 2020
Pay attention to this blog and connect deeper with your market.
When it comes to marketing three things matter more than anything else:
The Market
The Message
The Messenger
The Market:
Who do you serve? Where do they work? What do they like to do fun? What books are they reading?...
What Can The Most Addictive Cookie Teach Us About Marketing?
Sep 10, 2020
A rivalry between two brothers led to this domination
In 1890, a rivalry between two brothers resulted in creating one of the most addictive cookies in history. Jacob and Joseph Loose, who ran two competing bakeries in Kansas City, Missouri. Jacob invented the Hydrox cookie, it was a chocolate...
How Does Music Work?
Sep 09, 2020
When I do not feel good, I listen to music, I find music to move my body and change my mindset. It is an emotional response and not a logical one. What if you can package your message to work on people's emotions and not their logic?
Music does not communicate information as much as...
What Are You Telling Me?
Sep 08, 2020
There is a company that claims that they can help you use visual thinking and models to communicate with your customers, but when you visit their website, there is no visual presentation to back up their claim.
There is a copywriter who claims that he can use words to create a...
What Do You Do Better Than Most Of Us?
Feb 18, 2020
My childhood friend was a great singer, his voice can make you smile, cry, inspire, or freeze you all in one musical note. We used to sit down and think about what he would do if he gets a platform, an opportunity to showcase his talent. I grew up in the '90s, we did not have YouTube, Twitter,...
3 Things Every Small Business Owner Should Know
Jan 21, 2020
I want to share three things that if you focus on, you will be able to build a profitable business.
I help too many business owners become more productive and profitable, and on every discovery call I have with them, I ask them many questions, but I focus on three main things:
- ...
Is the Customer Always Right?
Mar 05, 2019
Let me ask you a question, Is the customer always right?
- If the customer is wrong. Is she your customer?
- If the customer is a jerk, do you want him to be your customer?
- If the customer is costing you money, is she worth it?
- If the customer demanding too much of your time, is he the...