My childhood friend was a great singer, his voice can make you smile, cry, inspire or freeze you all in one musical note. We used to sit down and think about what he would do if he gets a platform, an opportunity to showcase his talent. I grew up in the '90s, we did not have YouTube, Twitter,...
I want to share three things that if you focus on, you will be able to build a profitable business.
I help too many business owners become more productive and profitable, and on every discovery call I have with them, I ask them many questions, but I focus on three main things:
Let me ask you a question, Is the customer always right?
Prospects vs. Customers
Most businesses pay too much money to attract new prospects, but very little money to retain their customers.
They value prospects, but not customers. Marketers love the idea of chasing prospects, but not retaining customers. As a matter of fact, as soon as you become a...
Finding your niche
I got a phone call from a business owner who is trying to identify his niche. He hired a consultant, but nothing worked. He asked for my advice.
What problem does your product solve?
Silence. No answer. I repeated the question. No answer.
If you can not...