5 Steps To Create Loyal Customers 

Most likely, what brands are trying to sell you and what you need is not the same thing. Most brands do not know that because they do not listen to end-users. I once worked for a restaurant chain, and the chief operating officer who lives in California made...

Everybody online wants the same thing, your attention. 

Attention is like trust. It must be earned. People might pay attention for few seconds, but if you are not interesting, inspiring, or entertaining enough, they will move on. 

The best way to get someone's attention is to add value...

What can you do to distinguish your products?

In 1890, a rivalry between two brothers resulted in creating one of the most addictive cookies in history—Jacob and Joseph Loose, who ran two competing bakeries in Kansas City, Missouri. Jacob invented the Hydrox cookie. It was a chocolate...

Marketing is the act of telling stories about your products.

Selling is a part of your marketing strategy, but it can not be the only part. If you do your marketing correctly, selling becomes easy. 

To be a successful marketer, you have to get personal and perform two essential functions:

• ...

Let's get Starbucks. Starbucks became synonymous with coffee. They did not invent coffee, but they positioned their brand so well that customers started to think about them every time they think coffee. 

This is called positioning. 

Positioning is the space that your brand owns in the...

In Mexico, there is a beach that goes by the name of Rosarito. This small beach on the coast of Mexico’s made Gary Dahl's one of the most famous people of his time. 

How did that happen?

It was 1975 when Dahl fell in love with the smooth stones that he saw on Rosarito beach. He loved...

Is there anything more interesting than sitting down with a 90-year-old man asking him about life and business?

15 years ago, I visited a Masonic Retirement Center during lunch, and I noticed an older man eating alone. His name was James. He was hunched down in his chair, leaning closer to the...

What will other people think? 

This question can cause analysis paralysis because it will keep your wondering what other people will think of your action. It makes you slow down, waste more time, and ask more questions instead of starting that business, working on that project, connecting...

Stop waiting for the right moment.

Waiting for the right moment is a form of fear. Fear that keeps you average but not fulfilled. It teaches you to avoid doing what you need to do. 

A friend of mine had a dream to work for Carmax, but they told him that he was not qualified. He got mad and...