Let me ask you a question: Is the Customer Always Right?

• If the customer is wrong, is she your customer?
• If the customer is a jerk, do you want him to be your customer?
• If the customer costs you money, is she worth it?
• If the customer demanding too much of your time, is he the right one?

Fire...

1. Exceptional customer service builds credibility and authority. 
2. Outstanding customer service creates word of mouth, which is the most effective form of marketing. 
3. Friendly customer service creates loyalty. 
4. Great customer service can lead existing customers to buy...