BLOG WORK WITH ME ABOUT THE INNER CIRCLE Login

Metrics Gone Wrong

leadership marketing Sep 14, 2020

Metrics Gone Wrong

Measure the wrong things and get to the wrong results

People measure the things that are easy to measure, and not the things that make the most difference. It is tempting to measure data that is easy to capture.

Before you measure anything, ask, “Is it...

Continue Reading...

Business Schools Do not Teach This

clarity mba Sep 12, 2020

Can this skill be taught in a classroom?

Trust your intuition and use your imagination more often.

Most business schools want you to believe that there is no such thing as too much information. I know that because I have a business degree and I built two businesses ignoring everything that I...

Continue Reading...

This is The Most Ignored Aspect of Marketing 

marketing Sep 11, 2020
 

Pay attention to this blog and connect deeper with your market. 

When it comes to marketing three things matter more than anything else:

The Market
The Message
The Messenger

The Market:

Who do you serve? Where do they work? What do they like to do fun? What books are they reading?...

Continue Reading...

What Can The Most Addictive Cookie Teach Us About Marketing?

marketing Sep 10, 2020

A rivalry between two brothers led to this domination

In 1890, a rivalry between two brothers resulted in creating one of the most addictive cookies in history. Jacob and Joseph Loose, who ran two competing bakeries in Kansas City, Missouri. Jacob invented the Hydrox cookie, it was a chocolate...

Continue Reading...

How Does Music Work?

clarity marketing strategy Sep 09, 2020
When I do not feel good, I listen to music, I find music to move my body and change my mindset. It is an emotional response and not a logical one. What if you can package your message to work on people's emotions and not their logic? 
 
Music does not communicate information as much as...
Continue Reading...

What Are You Telling Me?

clarity marketing Sep 08, 2020
There is a company that claims that they can help you use visual thinking and models to communicate with your customers, but when you visit their website, there is no visual presentation to back up their claim. 
 
There is a copywriter who claims that he can use words to create a...
Continue Reading...

Chasing Money is Not What Makes You Money

clarity productivity Sep 03, 2020

Chasing Money is Not What Makes You Money.

Read that again.

Focus on solving your client’s problems.

Weight loss: help your clients lose weight using your diet and exercise plan. Help them feel better about themselves. Help them fix a health problem. Teach them to eat better.

Car sales:...

Continue Reading...

25 Simple Ways to Take Care of Yourself

personal development Aug 12, 2020
Do you ever forget to take care of yourself?
 
If you do not take care of yourself, no one else will. It is important to build habits that allow you to take care of yourself without exerting extra effort. Our life is a continuous cycle of work, kid’s sports, sleep, and more work. If we...
Continue Reading...

5 Ways To Deal With Entrepreneurial Anxiety That Will Change Your Life

My struggle with anxiety. 

I immigrated to the greatest nation on earth a little bit over 20 years ago. Since day one, I have worked very hard for everything that I have had in my life. I subscribe to Rory Vaden belief that success is never owned, it is rented, and the rent is due every day....

Continue Reading...

What Do You Do Better Than Most Of Us?

marketing Feb 18, 2020

My childhood friend was a great singer, his voice can make you smile, cry, inspire, or freeze you all in one musical note. We used to sit down and think about what he would do if he gets a platform, an opportunity to showcase his talent. I grew up in the '90s, we did not have YouTube, Twitter,...

Continue Reading...
Close