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What are they doing?

mindset Jan 08, 2021

It is easy to start your day by looking at your competitors' websites and do the exact thing they are doing. 

If the strategy does not work, you can blame them. This approach will let you off the hook. It is safe because you always have someone to point your finger at. 

However, from my...

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Do you ever forget to take care of yourself?

clarity self care Jan 07, 2021

If you do not take care of yourself, no one else will. It is essential to build habits that allow you to take care of yourself without exerting extra effort. Our life is a continuous cycle of work, kid’s sports, sleep, and more work. If we do not slow down and take care of our own needs, we...

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What do you do to help your customers?

marketing Jan 06, 2021

The College campus is a place where professors get paid to pay attention to your ideas. Your classmates pay money to pay attention to you in exchange for good grades. Your professor is a well-paid evaluator that is more interested in making you happy than making you money. 


When you get your...

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What things make you scared?

mastermind Jan 05, 2021

Ten years ago, I heard a story. 

Imagine living in a dark room, sitting in one corner day and night, because you see a deadly snake in the other corner of the room. You are afraid to leave the room or visit the kitchen because you believe the snake will attack you as soon as you go. This...

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Do you care enough to fail or to be rejected?

mindset Jan 04, 2021

If you are trying to succeed, you will be exposed to failure and rejection. Both taste horrible, but the after taste is a lesson to learn from. How you view failure or rejection tells us everything we need to know about your grit.  

If you want to innovate,  you have to be willing...

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Five Notes From The Round Table

five notes Jan 03, 2021

Here are five things I thought were worth sharing this week: 

1. My most read blog this week, Welcome the Year of Possibility.

2.  An Article that I enjoyed reading Why (and how) your resolutions should look different this year. 

3. A Documentary that I'm watching, Becoming...

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The Safest Statement To Say

change mindset Jan 02, 2021

The pandemic made it safe for me to say this statement,  "Your X is changing" 

Your industry is changing. Your life is changing. Your shopping experience is changing. Your role as a parent is changing. Your school system is changing. 

There is no doubt that everything is changing,...

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Welcome the Year of Possibility

mindset Jan 01, 2021

No doubt that 2020 was an incredibly different year for just about everyone. 

I say different instead of difficult because interacting with each of you makes any difficult day a better day. Thank you for everything that you do. 

Each one of you faced some battles this year, but you...

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What Is Your One Word?

mindset Dec 31, 2020

Every year, I choose ONE word to keep me focused. My ONE word last year was NOW. My 2021 ONE word is TRUST.

This one word serves as my filter. I filter all my ideas through it. So, when an idea comes to my mind, I move to action, knowing that I'm a person who trusts the process. Your word of the...

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Why is Stella Artois so Expensive?

marketing Dec 30, 2020

How many companies could survive if they use the tag line "Reassuringly expensive" in their marketing?

My guess, not many. Stella Artois is a Belgian beer that dominated the high-end beer market by running marketing campaigns stating that they use the most expensive ingredients in the...

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