The easiest way to fix your problems is to lower the bar. If you can not get your employees to show up at 8, tell them to show up at 8:30. If you can not offer a warranty for 3 years, offer it for 2 years. If you can not work out 3 times per week,...
What happened when a fashion company stopped focusing on social media marketing? They increased their sales by 40%
Frances Valentine is an apparel brand co-founded by the late Kate Spade, Andy Spade, and Elyce Arons.
Arons, the acting CEO, was thinking about an innovative way to...
People measure the things that are easy to measure and not the things that make the most difference. It is tempting to measure data that is easy to capture.
Before you measure anything, ask, “Is it...
Trust your intuition and use your imagination more often.
Most business schools want you to believe that there is no such thing as too much information. I know that because I have a business degree, I built two businesses ignoring everything I learned...
When it comes to marketing, three things matter more than anything else:
Who do you serve? Where do they work? What do they like to do fun? What books are they...
In 1890, a rivalry between two brothers resulted in creating one of the most addictive cookies in history. Jacob and Joseph Loose, who ran two competing bakeries in Kansas City, Missouri. Jacob invented the Hydrox cookie, it was a chocolate...
Read that again.
Focus on solving your client’s problems.
Weight loss: help your clients lose weight using your diet and exercise plan. Help them feel better about themselves. Help them fix a health problem. Teach them to eat better.
Car sales:...
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