What Is The Easiest Way To Fix Your Problems?

clarity Sep 16, 2020

What Is The Easiest Way To Fix Your Problems?

The easiest way to fix your problems is to lower the bar. If you can not get your employees to show up at 8, tell them to show up at 8:30. If you can not offer a warranty for 3 years, offer it for 2 years. If you can not work out 3 times per week,...

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What happened when a fashion company stopped focusing on social media marketing?

marketing Sep 15, 2020

What happened when a fashion company stopped focusing on social media marketing? They increased their sales by 40%

Frances Valentine is an apparel brand co-founded by the late Kate Spade, Andy Spade, and Elyce Arons. 

Arons, the acting CEO, was thinking about an innovative way to...

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Metrics Gone Wrong

leadership marketing Sep 14, 2020

Metrics Gone Wrong

Measure the wrong things and get to the wrong results

People measure the things that are easy to measure and not the things that make the most difference. It is tempting to measure data that is easy to capture.

Before you measure anything, ask, “Is it...

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Business Schools Do not Teach This

clarity mba Sep 12, 2020

Can this skill be taught in a classroom?

Trust your intuition and use your imagination more often.

Most business schools want you to believe that there is no such thing as too much information. I know that because I have a business degree, I built two businesses ignoring everything I learned...

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This is The Most Ignored Aspect of Marketing 

marketing Sep 11, 2020
 

Pay attention to this blog and connect deeper with your market. 

When it comes to marketing, three things matter more than anything else:

  1. The Market
  2. The Message
  3. The Messenger

The Market:

Who do you serve? Where do they work? What do they like to do fun? What books are they...

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What Can The Most Addictive Cookie Teach Us About Marketing?

marketing Sep 10, 2020

A rivalry between two brothers led to this domination

In 1890, a rivalry between two brothers resulted in creating one of the most addictive cookies in history. Jacob and Joseph Loose, who ran two competing bakeries in Kansas City, Missouri. Jacob invented the Hydrox cookie, it was a chocolate...

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How Does Music Work?

clarity marketing strategy Sep 09, 2020
When I do not feel good, I listen to music. I find music to move my body and change my mindset. It is an emotional response and not a logical one. What if you can package your message to work on people's emotions and not their logic? 
 
Music does not communicate information as much as...
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What Are You Telling Me?

clarity marketing Sep 08, 2020
There is a company that claims that they can help you use visual thinking and models to communicate with your customers, but when you visit their website, there is no visual presentation to back up their claim. 
 
There is a copywriter who claims that he can use words to create a...
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Chasing Money is Not What Makes You Money

clarity productivity Sep 03, 2020

Chasing Money is Not What Makes You Money.

Read that again.

Focus on solving your client’s problems.

Weight loss: help your clients lose weight using your diet and exercise plan. Help them feel better about themselves. Help them fix a health problem. Teach them to eat better.

Car sales:...

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25 Simple Ways to Take Care of Yourself

personal development Aug 12, 2020
Do you ever forget to take care of yourself?
 
If you do not take care of yourself, no one else will. It is important to build habits that allow you to take care of yourself without exerting extra effort. Our life is a continuous cycle of work, kid’s sports, sleep, and more work. If we...
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