WORK WITH ME BLOG CONTACT US THE INNER CIRCLE Login

8 Steps to Start Your Own Business

marketing Sep 23, 2020

Investing your time and money writing a detailed business plan is a waste of time. A business plan is a guess at best. There is nothing wrong with dreaming and guessing what is going to happen 5 years from today, just do not build your business on shaky grounds, on a predication.

Banks ask for...

Continue Reading...

No One is One Funnel Away

marketing Sep 22, 2020

No One is One Funnel Away

Marketing is the act of telling stories about your products.

Selling is a part of your marketing strategy, but it can not be the only part.

To be a successful marketer, you have to get personal and perform two essential functions:

1. Solve your ideal client's main...

Continue Reading...

5 Steps To Create Loyal Customers

marketing Sep 21, 2020

5 Steps To Create Loyal Customers 

Most likely what brands are trying to sell you and what you need is not the same thing. Most brands do not know that because they do not listen to end-users. I once worked for a restaurant chain, and the chief operating officer who lives in...

Continue Reading...

Three Models for Quick Lead Qualification

marketing sales Sep 17, 2020
  • Three Models for Quick Lead Qualification

The ultimate lead qualification guide 

On our Inner Circle calls, we keep talking about the four things that keep small businesses from growing.

Lead generation is the number one reason small businesses do not grow. However, most people fail...

Continue Reading...

What happened when a fashion company stopped focusing on social media marketing?

marketing Sep 15, 2020

What happened when a fashion company stopped focusing on social media marketing? They increased their sales by 40%

Frances Valentine is an apparel brand co-founded by the late Kate Spade, Andy Spade, and Elyce Arons. 

Arons, the acting CEO, was thinking about an innovative way to...

Continue Reading...

Metrics Gone Wrong

leadership marketing Sep 14, 2020

Metrics Gone Wrong

Measure the wrong things and get to the wrong results

People measure the things that are easy to measure, and not the things that make the most difference. It is tempting to measure data that is easy to capture.

Before you measure anything, ask, “Is it...

Continue Reading...

This is The Most Ignored Aspect of Marketing 

marketing Sep 11, 2020
 

Pay attention to this blog and connect deeper with your market. 

When it comes to marketing three things matter more than anything else:

The Market
The Message
The Messenger

The Market:

Who do you serve? Where do they work? What do they like to do fun? What books are they reading?...

Continue Reading...

What Can The Most Addictive Cookie Teach Us About Marketing?

marketing Sep 10, 2020

A rivalry between two brothers led to this domination

In 1890, a rivalry between two brothers resulted in creating one of the most addictive cookies in history. Jacob and Joseph Loose, who ran two competing bakeries in Kansas City, Missouri. Jacob invented the Hydrox cookie, it was a chocolate...

Continue Reading...

How Does Music Work?

clarity marketing strategy Sep 09, 2020
When I do not feel good, I listen to music, I find music to move my body and change my mindset. It is an emotional response and not a logical one. What if you can package your message to work on people's emotions and not their logic? 
 
Music does not communicate information as much as...
Continue Reading...

What Are You Telling Me?

clarity marketing Sep 08, 2020
There is a company that claims that they can help you use visual thinking and models to communicate with your customers, but when you visit their website, there is no visual presentation to back up their claim. 
 
There is a copywriter who claims that he can use words to create a...
Continue Reading...
1 2
Close