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Stand Straight with your Shoulders Back

clarity Sep 24, 2020

Stand Straight with your Shoulders Back

Jordan Peterson is a Canadian clinical psychologist argues that poor posture impacts your chances of winning in life. He examined how lobsters engage in dominance rituals and the lobster who wins gains a better position in the social hierarchy. The winner...

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8 Steps to Start Your Own Business

marketing Sep 23, 2020

Investing your time and money writing a detailed business plan is a waste of time. A business plan is a guess at best. There is nothing wrong with dreaming and guessing what is going to happen 5 years from today, just do not build your business on shaky grounds, on a predication.

Banks ask for...

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No One is One Funnel Away

marketing Sep 22, 2020

No One is One Funnel Away

Marketing is the act of telling stories about your products.

Selling is a part of your marketing strategy, but it can not be the only part.

To be a successful marketer, you have to get personal and perform two essential functions:

1. Solve your ideal client's main...

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5 Steps To Create Loyal Customers

marketing Sep 21, 2020

5 Steps To Create Loyal Customers 

Most likely what brands are trying to sell you and what you need is not the same thing. Most brands do not know that because they do not listen to end-users. I once worked for a restaurant chain, and the chief operating officer who lives in...

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Stop Making Choices That Are Not Yours To Make

clarity Sep 19, 2020

 

Stop making choices that are not yours to make.

 

The choice is easy when you involve the right people. I went to the store to get some juice for my youngest son, and I could not make a choice. There are 30 different brands, flavors, colors, and shapes. 

 

Instead of...

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Three Models for Quick Lead Qualification

marketing sales Sep 17, 2020
  • Three Models for Quick Lead Qualification

The ultimate lead qualification guide 

On our Inner Circle calls, we keep talking about the four things that keep small businesses from growing.

Lead generation is the number one reason small businesses do not grow. However, most people fail...

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When I Grow UP

clarity Sep 17, 2020

When I grow up 

My son is a dreamer and he says "When I grow up" about 20 times per day. I love everything that comes after these words. When I grow up is a powerful term. My job as a dad to make sure that I do not judge what comes after these words. One day, he wants to be an engineer, and...
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What Is The Easiest Way To Fix Your Problems?

clarity Sep 16, 2020

What Is The Easiest Way To Fix Your Problems?

The easiest way to fix your problems is to lower the bar. If you can not get your employees to show up at 8, tell them to show up at 8:30. If you can not offer a warranty for 3 years, offer it for 2 years. If you can not work out 3 times per week,...

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What happened when a fashion company stopped focusing on social media marketing?

marketing Sep 15, 2020

What happened when a fashion company stopped focusing on social media marketing? They increased their sales by 40%

Frances Valentine is an apparel brand co-founded by the late Kate Spade, Andy Spade, and Elyce Arons. 

Arons, the acting CEO, was thinking about an innovative way to...

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Metrics Gone Wrong

leadership marketing Sep 14, 2020

Metrics Gone Wrong

Measure the wrong things and get to the wrong results

People measure the things that are easy to measure, and not the things that make the most difference. It is tempting to measure data that is easy to capture.

Before you measure anything, ask, “Is it...

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