The reason I do not separate life and business is this:
Business is a human enterprise. When you strip business to its core, it is always about people helping people.
To build a better business, be so valuable that others can not ignore you.
Think about your vowels (A, E, I, O, and U)
To be interesting, you need to have some uniqueness. People want to talk about unique things. Have a clear message, and take a stand.
What does your brand stand for?
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