Prospects vs. Customers
Most businesses pay too much money to attract new prospects, but very little money to retain their customers.
They value prospects, but not customers. Marketers love the idea of chasing prospects, but not retaining customers. As a matter of fact, as soon as you become a customer, the marketing department forgets about you. Most of your concerns will be addressed by the service team.
We all want to watch that movie that everyone is talking about. We all want to eat at that restaurant that is rated number one on Yelp. We all want to attend 10X conference, people can not stop talking about it. We all want to hire the new insurance agent in town that customers cannot stop raving about her service.
At this point, I made my point.
What are you going to do?