If you ask people what they want, you will get Kim Kardashian to run the world, and crown James Harden as the best basketball player ever.
People see the world differently, but similarly at the same time. They might argue that no one likes Kim Kardashian, but 300 million people follow her on social media, and everywhere she goes. Most people do not know what they want, and if they do, they won’t admit it.
Most people's vision of the world is flawed, and it is influenced by the majority of the population. You have a choice, to follow the herd or find an alternative way to do something. Here is the truth, if you want to improve a concept, consult with your customers. If you want to invent something new, consult with your imagination.
Henry Ford found a better way to go from point A to B without asking his customers, “If I had asked people what they wanted, they would have said faster horses.” He did not invent a faster horse, he invented Model T.
Steve Jobs was a visionary that believed that his job was to figure out what people wanted, “Some people say, give the customers what they want. But that’s not my approach. My job is to figure out what they’re going to want before they do.”
Here is the good part, if you dislike how people see the world, consider something else. If you want to open a restaurant with no prices, so customers pay what they like, go for it. If you think there is a better way to buy groceries, go for it.
Go for it.
Do something special.
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