How Does Music Work?

clarity marketing strategy Sep 09, 2020
When I do not feel good, I listen to music. I find music to move my body and change my mindset. It is an emotional response and not a logical one. What if you can package your message to work on people's emotions and not their logic? 
Music does not communicate information as much as it evokes emotion. 
What if instead of spending hours explaining your products, you spend minutes to evoke emotions? Instead of talking about features, you talk about benefits. Instead of talking about prospects,  you talk about future customers. Instead of talking about prices, you talk about investments. 
What if you used this knowledge to write a better copy for your products?
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