What Do You Stand For?

business strategy Mar 26, 2019

The reason I do not separate life and business is this:

Business is a human enterprise. When you strip business to its core, it is always about people helping people.

To build a better business, be so valuable that others can not ignore you.

Think about your vowels (A, E, I, O, and U)

  1. Activities: what activities can you do to help others?
  2. Experiences: what experiences can you create?
  3. Interest: how do you make your business enjoyable?
  4. Objects: What are you selling?
  5. User: who will be using your products? services?

To be interesting, you need to have some uniqueness. People want to talk about unique things. Have a clear message, and take a stand.

I stand for integrity, community, and action.

  1. I want people to lead and live with integrity.
  2. II want people to listen with empathy. 
  3. I want people to act with urgency. 

What does your brand stand for?

Visit our Facebook Group at Lead with integrity

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