10 Books Every Entrepreneur Should Read

book review Jan 03, 2020

This year, I'm committed to finding and reading all of the best books I can find. 

This is a list of the best business books that I read in 2019, and they have been read by tens of millions of people. The ideas in these books helped millions of people start and grow their businesses. I'm confident that these books will help you become more profitable,  and more productive. 

Dare to Lead: Brave Work. Tough Conversations. Whole Hearts, By Brene Brown

 Dare to Lead audiobook cover art

This book dismisses modern-day workplace culture. It proves that leadership requires vulnerability, healthy conflicts, open communication. You cannot be brave if you refuse to be vulnerable. The book also provides seven behaviors (BRAVING) to help you create trust at work and at home. BRAVING is an acronym that stands for Boundary-Setting, Reliability, Accountability, Vault-closing, Integrity, Non-judgement, and Generosity. 


The Compound Effect: Jump Start Your Income, Your Life, Your Success, by Darren Hardy

The Compound Effect audiobook cover art

Hardy focuses on many aspects of entrepreneurship: life, health, personal development, and business. The book has one main idea: if you want to become more successful, you have to focus on your daily habits. Hardy invites readers to abandon their self-destructive habits and adopt positive habits that can have a long-term impact on your life.


You Are A Bad Ass At Making Money: How to Stop Doubting Your Greatness and Start Living an Awesome Life, by Jen Sincero

Image result for You are bad ass

Sincero challenges readers to improve their lives by identifying their thought patterns. Our thoughts lead to destructive behavior, so it is important to pay attention to them. Sincero encourages her readers to have zero excuses so they can live a better life. She provides them with some tips, tools, and strategies to become money-making machines


The Lean Startup, by Eric Ries

The Lean Startup audiobook cover art

Most startups fail because they do not focus on the right things. Ries provides his readers with a framework that changes everything. He touches on business operation, marketing, and finances. Ries methods leverage human creativity to create more efficient business models. The main idea of the book is the rapid idea validation. Reis wants entrepreneurs to start to validate their ideas before they invest heavily. He challenges entrepreneurs to test their visions and adapt continuously to the changing market place.


Rework, by Jason Fried and David Hansson

Image result for rework audiobook

This book will challenge everything you know about running a business. It debunks common business myths: business plans, competitive analysis, and market research. Fried argues against writing business plans and focus on shipping simpler products. Fried tells his readers to focus on being productive and to create simpler products. Think of simple products and not more features.


The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, by Michael E. Gerber

The E-Myth Revisited audiobook cover art

Michael Gerber is a small business consultant. He has a lot of experience in business development and marketing. His experience allows him to examine small businesses deeper than most of us. He provides entrepreneurs with a framework that allows them to build profitable businesses. Every business should have policies and procedures. The advice in the book is straightforward, and it can be implemented immediately.


This is Marketing: You Can't Be Seen Until You Learn To See, by Seth Godin

This Is Marketing audiobook cover art

I debated leaving this book out because I'm a big fan of Seth Godin, and I'm biased. I have been reading his books since he wrote The Purple Cow and I read every one of his books since then. Godin summarizes all his marketing books in this book. Godin provides entrepreneurs with great ideas. He challenges their assumptions and offers them a new marketing model.

Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller

Building a StoryBrand audiobook cover art

Miller shares seven elements every entrepreneur should master if they want to communicate with their customers. Anyone who follows his advice will be able to tell better stories, connect with their customers, and sell more products. Miller reveals biological facts, psychological theories, and marketing strategies to connect deeper with your customers.

The 7 Habits of Highly Effective People, by Stephen Covey

The 7 Habits of Highly Effective People audiobook cover art

This is one of the oldest books on the list. It was written 25 years ago, but the principles in the book still as valid as it was 25 years ago. If you follow the principles in this book, you will become a better entrepreneur. It talks about ownership, goal setting, priorities, communication, and self-development. I recommend reading this book once per year.

The 10X Rule: The Only Difference Between Success and Failure, by Grant Cardone

The 10X Rule audiobook cover art

The 10X Rule introduces readers to a new level of action, "Massive Action." It is a concept that inspires you to do more and be more every day. Stop thinking about doubling your income and think about 10X your income. Cardone argues to reach your goals in business, and in life, you need to think big, and to take massive action.

What are your top business books of all time? 

If you enjoy discussing books, and business ideas with a like-minded group, please join our Action Takers Inner Circle.