5 Steps To Create Loyal Customers 

Most likely, what brands are trying to sell you and what you need is not the same thing. Most brands do not know that because they do not listen to end-users. I once worked for a restaurant chain, and the chief operating officer who lives in California made...

Two years ago, I had the opportunity to hike with my 70 years dad for an entire week. We hiked a very high mountain in Lebanon.

We started the last week of November. It was a cold Sunday morning.

Camp 1

As soon as we got to camp 1, they...

When researchers asked people, "Why do you want to start a business?" People responded by saying: 

1. Be my own boss 
2. More money 
3. More Freedom 
4. Bad job market 
5. Reach my potential 

The first four are easy to quantify, but the last one is hard. What does it mean to...

Everybody online wants the same thing, your attention. 

Attention is like trust. It must be earned. People might pay attention for few seconds, but if you are not interesting, inspiring, or entertaining enough, they will move on. 

The best way to get someone's attention is to add value...

What can you do to distinguish your products?

In 1890, a rivalry between two brothers resulted in creating one of the most addictive cookies in history—Jacob and Joseph Loose, who ran two competing bakeries in Kansas City, Missouri. Jacob invented the Hydrox cookie. It was a chocolate...

People committed to the method more than the mission can not move forward in life or business.  Let me explain.

Too many people are trying to improve their lives without knowing what they are fighting for. They see someone lose weight using the keto diet, so they stop eating sugar. They see...

You do not have to be inspired to be creative. Before you start calling me names, hear me out. 

Your feelings are not a very reliable source of inspiration. So, instead of waiting to be inspired, build a system around your work by understanding your internal biological clock and your...

If you feel overwhelmed, step back and examine what you are working on. Get a piece of paper, and spend 10 minutes writing anything that is consuming your mental, physical, emotional, and spiritual energy. Do not think, just write. 

What are unfinished projects that are occupying your...

Business 101

Most business owners do not know how to walk away from their jobs. They do not own a business. They own a job.

A business is a complete system that can be run without you. 

I recently consulted a restaurant owner on three things, master his mindset, clarify his marketing...