This is The Most Ignored Aspect of Marketing 

marketing Sep 11, 2020
 

Pay attention to this blog and connect deeper with your market. 

When it comes to marketing, three things matter more than anything else:

  1. The Market
  2. The Message
  3. The Messenger

The Market:

Who do you serve? Where do they work? What do they like to do fun? What books are they...

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What Can The Most Addictive Cookie Teach Us About Marketing?

marketing Sep 10, 2020

A rivalry between two brothers led to this domination

In 1890, a rivalry between two brothers resulted in creating one of the most addictive cookies in history. Jacob and Joseph Loose, who ran two competing bakeries in Kansas City, Missouri. Jacob invented the Hydrox cookie, it was a chocolate...

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How Does Music Work?

clarity marketing strategy Sep 09, 2020
When I do not feel good, I listen to music. I find music to move my body and change my mindset. It is an emotional response and not a logical one. What if you can package your message to work on people's emotions and not their logic? 
 
Music does not communicate information as much as...
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What Are You Telling Me?

clarity marketing Sep 08, 2020
There is a company that claims that they can help you use visual thinking and models to communicate with your customers, but when you visit their website, there is no visual presentation to back up their claim. 
 
There is a copywriter who claims that he can use words to create a...
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Chasing Money is Not What Makes You Money

clarity productivity Sep 03, 2020

Chasing Money is Not What Makes You Money.

Read that again.

Focus on solving your client’s problems.

Weight loss: help your clients lose weight using your diet and exercise plan. Help them feel better about themselves. Help them fix a health problem. Teach them to eat better.

Car sales:...

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25 Simple Ways to Take Care of Yourself

personal development Aug 12, 2020
Do you ever forget to take care of yourself?
 
If you do not take care of yourself, no one else will. It is important to build habits that allow you to take care of yourself without exerting extra effort. Our life is a continuous cycle of work, kid’s sports, sleep, and more work. If we...
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What Do You Do Better Than Most Of Us?

marketing Feb 18, 2020

My childhood friend was a great singer, his voice can make you smile, cry, inspire, or freeze you all in one musical note. We used to sit down and think about what he would do if he gets a platform, an opportunity to showcase his talent. I grew up in the '90s, we did not have YouTube, Twitter,...

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3 Things Every Small Business Owner Should Know

clarity culture marketing Jan 21, 2020

I want to share three things that, if you focus on,  you will be able to build a profitable business. 

I help too many business owners become more productive and profitable, and on every discovery call I have with them, I ask them many questions, but I focus on three main things: 

...
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Cutting Onions: Leadership Lessons Learned From the Restaurant Industry

book review Dec 27, 2019

This is a fantastic book. It talks about leadership, team building, and building cultures. I will start my summary/review by introducing the author. If you master the book's concepts, there is no limit on how far you can take your leadership skills. Do not read the book. Study it. 

Who is...

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Gifts and The Wrapping Paper

clarity Dec 26, 2019

Every gifted man or woman in the world walked around on this earth, confused and full of self-doubts.

Do I have what it takes to do this? Why should they listen to me? How can I make this happen?

Yes, Bill Gates had these thoughts, and Henry Ford struggled with self-doubts.

When I hand my...

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