The ultimate lead qualification guide
On our Inner Circle calls, we keep talking about the four things that keep small businesses from growing.
Lead generation is the number one reason small businesses do not grow. However, most people fail with...
Stand Straight with your Shoulders Back
Sep 24, 2020
Stand Straight with your Shoulders Back
Jordan Peterson is a Canadian clinical psychologist, argues that poor posture impacts your chances of winning in life. He examined how lobsters engage in dominant rituals, and the lobster who wins gains a better position in the social hierarchy. The winner...
8 Steps to Start Your Own Business
Sep 23, 2020
Investing your time and money in writing a detailed business plan is a waste of time. A business plan is a guess at best. There is nothing wrong with dreaming and guessing what will happen 5 years from today, just do not build your business on shaky grounds, on a predication.
Banks ask for...
No One is One Funnel Away
Sep 22, 2020
Marketing is the act of telling stories about your products.
Selling is a part of your marketing strategy, but it can not be the only part.
To be a successful marketer, you have to get personal and perform two essential functions:
1. Solve your ideal client's main problem
2. Get your customers to...
Stop Making Choices That Are Not Yours To Make
Sep 19, 2020
Stop making choices that are not yours to make.
The choice is easy when you involve the right people. I went to the store to get some juice for my youngest son, and I could not make a choice. There are 30 different brands, flavors, colors, and shapes.
Instead of...
Three Models for Quick Lead Qualification
Sep 17, 2020
Three Models for Quick Lead Qualification
When I Grow UP
Sep 17, 2020
When I grow up
My son is a dreamer, and he says, "When I grow up," about 20 times per day. I love everything that comes after these words. When I grow up is a powerful term. My job as a dad to make sure that I do not judge what comes after these words. One day, he wants to be an engineer,...
What Is The Easiest Way To Fix Your Problems?
Sep 16, 2020
What Is The Easiest Way To Fix Your Problems?
The easiest way to fix your problems is to lower the bar. If you can not get your employees to show up at 8, tell them to show up at 8:30. If you can not offer a warranty for 3 years, offer it for 2 years. If you can not work out 3 times per week,...
What happened when a fashion company stopped focusing on social media marketing?
Sep 15, 2020
What happened when a fashion company stopped focusing on social media marketing? They increased their sales by 40%
Frances Valentine is an apparel brand co-founded by the late Kate Spade, Andy Spade, and Elyce Arons.
Arons, the acting CEO, was thinking about an innovative way to...
Metrics Gone Wrong
Sep 14, 2020
Metrics Gone Wrong
Measure the wrong things and get to the wrong results
People measure the things that are easy to measure and not the things that make the most difference. It is tempting to measure data that is easy to capture.
Before you measure anything, ask, “Is it...
Business Schools Do not Teach This
Sep 12, 2020
Can this skill be taught in a classroom?
Trust your intuition and use your imagination more often.
Most business schools want you to believe that there is no such thing as too much information. I know that because I have a business degree, I built two businesses ignoring everything I learned...
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