3 Things Every Small Business Owner Should Know

clarity culture marketing Jan 21, 2020

I want to share three things that if you focus on,  you will be able to build a profitable business. 

I help too many business owners become more productive and profitable, and on every discovery call I have with them, I ask them many questions, but I focus on three main things: 

  1. Generate more leads 
  2. Create an amazing consistent customer experience 
  3. Attract and keep the right talent 

How do you generate leads?

No business can survive without customers. Start by identifying the right customer. Create a lead magnet to attract your ideal customer. Optimize your web page for conversion. Use email marketing, text message marketing, and social media marketing properly. Create engaging experiences and events to attract your ideal customer. Be obsessed with attracting the right customers to your business.  

Are you consistent with your products and services?

Customers demand consistent experience. If you want to win in business, you have to master the art of providing a consistent experience. You have to be consistent with your brand image, voice, and feel. Your customers should know exactly what to expect when they do business with you. Consistent experience makes it easier for your current customers to refer your business to their family and friends. They will become a walking billboard for your business. Deliver on your promises.  Your is a promise. 

Do you know the benefit of hiring the right people?

If you want to minizine your labor cost, hire the right people. If you want to maximize productivity and profitability, hire the right people. If you want to generate more leads, hire the right people. If you want to create a consistent customer experience, hire the right people. If you want to lower your turnover costs, hire the right people. If you can not hire the right people, outsource some of your job functions. Delegate your way to growth. 

Let's say you make a small 5 % improvement every month in each of the above categories. 5 % does not seem like a lot, but if you can do that, your business will start thriving month after month. 

Be obsessed with generating leads, providing consistent customer experience, and hiring the right people, and your business will continue to get better. While you may not be able to do all of these things on your own, so it is okay to ask for help. 


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