Pay attention to this blog and connect deeper with your market.
When it comes to marketing three things matter more than anything else:
Who do you serve? Where do they work? What do they like to do fun? What books are they reading? What websites do they visit? What are they doing right now? Where do they shop? All these answers will help you craft a message that resonates with your market.
Your message should be able to connect emotionally with your market. It should evoke emotion. Emotion creates motion. If you want them to move and go buy your products, learn how to connect with them emotionally.
The last piece of the equation gets ignored the most. If people do not know, like, and trust you, they will never buy from you. Familiarity creates likability and likability creates trust. According to Dr. Robert B. Cialdini, people prefer to say yes to the requests of people that they know and like. He adds that people like things that are familiar to them, on the other hand, people often fear what they do not know.
Learn how to share your story, and connect with your market. When it comes to your business, they need to know, like, and trust you before they open their wallets.